Chrysler & Jeep are Most Improved Brands in J.D. Power Initial Quality Study (IQS)

Every year J.D. Power conducts and Initial Quality Study (IQS) that assesses customer satisfaction within the first 90 of new-vehicle ownership. It’s based on the responses of 80,000 new vehicle owners who are asked to report on any issues with their vehicle’s design or any defects they’ve noticed with the vehicle. Here at Preferred Chrysler Dodge Jeep Ram of Muskegon, we’re proud to report that both Chrysler and the Jeep brand have improved their scores by 20% over the previous year, and for the third year running, the Dodge Challenger has topped the Midsize Sporty Car segment, while the Chrysler Town & Country ranked highest in the Minivan segment.



Both the Jeep brand and Chrysler improved their IQS scores by 20 percent over last year, showing that the great strides in quality and attention each brand has been achieving this year have not gone unnoticed. It’s models like the Chrysler Town & Country and the newer Chrysler Pacifica that will keep improving the Chrysler brand, while models like the Dodge Grand Caravan (which placed second behind the Chrysler Town & Minivan segment) will continue to deliver excellence for the Dodge brand.

“Our commitment to quality is starting to show results as Chrysler and Jeep make strong improvements in initial quality, but there is still much work to do. My colleagues and I are focused on continuing the positive momentum created so far as we look to earn and maintain the trust and loyalty of customers across all our brands.” —Scott Garberding, Head of Quality, FCA – Global

At Preferred Chrysler Dodge Jeep of Muskegon, we love to see the brands and vehicles we represent getting the attention and accolades they so deserve, and we’re doubly glad to know that folks are enjoying the Chrysler and Jeep brands more than ever. If you’re interested in seeing what the Chrysler, Dodge, or Jeep brand lineups have to offer, come see us in our Muskegon, MI showroom and someone from our team will happily set you up with a test drive to remember.

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