Jeep Returns as Key Sponsor of Crankworx, Largest Mountain Biking Festival in North America

For the sixth year, the legendary Jeep spirit of adventure was found on top of Whistler mountain as a Gold Level sponsor of the Crankworx mountain biking festival. This 10-day celebration of gravity mountain biking embodies the spirit of the Jeep brand in a clear and fantastic way. Not only was the Jeep brand there as a sponsor, but it also offered a Jeep Viewing Lounge and the Jeep Off-Road Drive Course.



The Jeep Viewing Lounge was in Whistler Mountain’s Skier’s Plaza, offering a two-story view. Fans were also offered the ability to test drive the Jeep Wrangler Rubicon Unlimited, the 2016 Jeep Wrangler 75th Anniversary Edition, and the Jeep Wrangler Sahara Unlimited, as well as the Jeep Renegade Trailhawk 4x4, the Jeep Cherokee Trailhawk 4x4, and the Jeep Grand Cherokee Overland.

“As the Jeep brand marks its 75th Anniversary in 2016, we’re thrilled to be back supporting Crankworx,” said Bill Levasseur, Vice President Marketing, FCA Canada. “Part of the Jeep DNA is derived from its prowess for rugged, outdoor adventure, which fits perfectly with this famous B.C. mountain biking event. Also, Crankworx has gone global with events in France and New Zealand, a great reflection of Jeep’s success on the world stage.”

The folks to choose to barrel down a mountainside on two wheels are a little like the ones who choose to climb up a mountainside on four: they seek that spirit of adventure and they chase it down when they find it. If you’ve been itching to find some sense of adventure, why not seek it out in one of the rugged, reliable members of the Jeep brand lineup? Come see us at Preferred Chrysler Dodge Jeep of Muskegon, found on 3146 Henry St, Muskegon, MI. We’ll help you find the vehicle that matches your personality so you can better spend your time tracking down that tricky thing folks like to call “adventure.”

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