Mopar and Jeep Brand Have Unveiled New Concepts for 51st Moab Easter Jeep Safari!

It’s that time of year again, when we start getting excited for the approaching annual Jeep Easter Safari in Moab, UT. This year, the Jeep brand and Mopar have turned out some decidedly awesome and covetable concept vehicles to bring to the event, and as always, we at Preferred Chrysler Dodge Jeep of Muskegon are quite smitten with them. Take a look below to read a bit about each model!



There are so far seven concept vehicles ready to deploy in Moab, UT and feel the sand beneath their tires:

  • Jeep Grand One will honor the 25th Anniversary of the 1993 Grand Cheroke ZJ
  • The Jeep Safari is meant to reflect that safari feeling, with views all around while still keeping you safe from the elements (or the animals—it’s called Safari after all!).
  • The Jeep Quicksand takes on a more performance-oriented approach, styled after hot rods and meant for the sand dunes, this concept vehicle is all about the adventure.
  • The Jeep Trailpass takes the Compass Trailhawk®’s inherent capability and ups the cargo capacity and overall utility.
  • The Jeep Switchback is meant to showcase awesome off-road prowess, adding capability through a four-inch lift kit, 37-inch tires, and superior Dana 55 axles, among other high-end Jeep brand and Mopar equipment.
  • Honoring the generations, the Jeep CJ66 will debut in Moab featuring the 1966 body of the Jeep Wrangler CJ universal Tuxedo Park, and brandishing a 5.7-liter HEMI® engine.
  • Last but certainly not least, the Jeep Luminator is here to light the way—literally. It features powerful LED lights all around, as well as LED spotlights, fog lights, and even a scanning LED light bar on the hood. This model will brighten up any adventure.

“Jeep and Mopar have teamed up over 15 years to create unique, fun and highly capable concept vehicles for the popular Easter Jeep Safari in Moab,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “These concept vehicles are a perfect example of how off-road enthusiasts can use Jeep Performance Parts to personalize and enhance the already outstanding Jeep capability, allowing them to face the toughest trails in the world.” —from an 03.30.17 FCA America Press Release

“It’s truly a labor of love for the Jeep team to develop exciting, capable concept vehicles each year for Moab and the Easter Jeep Safari,”said Mike Manley, Head of Jeep Brand – FCA Global. “We look forward to the reaction and feedback from enthusiasts and our most loyal customers as these new Jeep concepts are put through their paces on the trails in Moab.” —from an 03.30.17 FCA America Press Release

While you can’t bring any of these concepts home with you, you can always plan to travel to Moab, UT for this awesome annual event. Don’t worry if you can’t make it this year, the Jeep brand will be back next year to drop more outstanding concepts and more importantly, to lead Jeep brand enthusiasts on the Jeep Safari of a lifetime. If you can’t make it out to Moan, consider creating a Jeep Safari for one—come see us in our showroom to check out the many handsome and capable Jeep brand vehicles we have on offer, and chase down adventure in your own backyard!

Categories: New Inventory, News, Social


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