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About Preferred Chrysler Dodge Jeep RAM in Muskegon, MI


As a third-generation, family-owned automotive retailer and service center, we're a longstanding

Muskegon community partner and a proud Michigan business. Over 40 years
ago Henry "Hank" Betten founded our dealership based on the core belief of exceeding
his customers' expectations by providing unsurpassed service, quality, value and
selection. As Hank's son, Joe Betten, and Joe's daughter, Amy Betten, have carried out
Hank's dream, Preferred's solid reputation has been preserved and only continues to
grow.

We are honored to call Muskegon, Michigan our home and we continuously support
several organizations and civic initiatives. We believe that a strong local presence is
one of the best ways to serve our customers and our community. We strive to contribute
to the positive image of commerce in Muskegon and the surrounding areas.
We are dedicated to understanding our your requirements and interests. We make it our
mission to earn your loyalty through superior sales and service based on trust, integrity,
transparency and partnership. Purchasing a vehicle is a huge decision and we aim to
support you throughout the entire process. Equally, our service department and body
shop are committed to protecting your investment and caring for it like it's our own.
Our relaxed atmosphere and non-commission sales policy ensures that you will truly
find something that meets your wants, needs, budget, and lifestyle. Rest assured that
you can simply explore vehicles and service options without any pressure or
expectations on our part. You are in control of your customer experience, which will be
as convenient and simple as possible.

We know that we will be your preferred automotive retailer of choice. From the time that
Hank Betten opened our doors over 40 years ago, our customers have always been
able to count on us to provide the very best sales and services in the area. We are
pleased to continue to meet the needs of our neighbors and friends in Muskegon and its
surrounding areas.

To learn more about us, we welcome you to visit our showroom or service center at your
earliest convenience. Housed nearby at 3146 Henry St. Muskegon, Michigan we're
happy to continue the conversation and answer any questions.

BUYER'S GUARANTEE MORE IMPORTANT THAN PRICE 
 
Preferred Chrysler Dodge Jeep RAM of Muskegon Offers a Buy with Confidence Guarantee
 
The BUY WITH CONFIDENCE GUARANTEE includes:

• Market Value Pricing.  Market prices are monitored and the lowest price in the market is researched so you have the best value. See dealer for details.

• Money Back Guarantee.  If for any reason you don't like the vehicle you purchased bring it back within 3 days or less than 300 miles for a refund.*

• Exchange Policy.  If for any reason you don't like the vehicle you purchased bring it back within 7 days or 700 miles and we'll exchange it.*

• Appraisal Purchase Guarantee.  When you bring us your vehicle for an appraisal we guarantee to buy your vehicle at the appraisal price for 72 hours whether you buy from us or not.

• Free 21 Point Vehicle Safety Inspection.  We'll check every major system in your vehicle for FREE.

• Free Towing.  When you buy from Preferred Chrysler Dodge Jeep RAM of Muskegon if you need towing and are within 25 miles of the dealership, we'll tow you for FREE.

• Free Service Shuttle. When your vehicle is in service we'll pick you up and drop you off wherever you need to go.

• 3rd Generation Family Ownership.  The Betten Family has their name on the building and their reputation on the line and the strive to be there for you for years to come.
 

In addition to the Buy with Confidence Guarantee Preferred Chrysler Dodge Jeep RAM of Muskegon offers every buyer a FREE PIT PASS entitling you to FREE SERVICE including:

 
Free Washer Solvent Fill Up
Free Tire Pressure Check
Free Antifreeze Protection Check
All Vehicle Fluid Checked and Topped Off
Complete Vehicle Safety Inspection
 

Welcome to Preferred Chrysler Dodge Jeep RAM of Muskegon, proudly serving Muskegon, Norton Shores, North Muskegon, Whitehall, Montague, and Ludington drivers.

In addition to providing the drivers of Muskegon, Michigan with a cornucopia of new Jeep Cherokee, Jeep Wrangler Unlimited, Dodge Journey, RAM 1500, Chrysler Town & Country vehicles and used cars, we at Preferred Chrysler Dodge Jeep RAM of Muskegon help you find the model that best suits your lifestyle and your budget through conversations with our sales consultants and Chrysler, Dodge, Jeep and RAM lease and financing experts.

But wait, there's more. After you've left our showroom and driven your new car home, our longstanding relationship has only just begun. Over the miles that you and your Chrysler, Dodge, Jeep or RAM car share, our Jeep Cherokee, Jeep Wrangler Unlimited, Dodge Journey, RAM 1500 and Chrysler Town & Country service technicians are available to carry out your model's routine maintenance needs. Moreover, our comprehensive parts department houses all the fixings that do-it-yourself drivers require when electing to tackle their own automotive repairs.

In summary, we at Preferred Chrysler Dodge Jeep RAM of Muskegon are looking forward to assisting you in the ways in which match your automotive needs. To learn more about the products and services that our team provides, we welcome you to visit our showroom at your earliest convenience. Housed nearby at 3146 Henry St Muskegon, Michigan we're happy to continue the conversation and answer any questions.

*3-day return policy starts and includes date of contract. 7-day exchange policy based on being able to get approved for new loan on exchanged vehicle.

Contact Us

Preferred Chrysler Dodge Jeep Ram of Muskegon

3146 Henry St
Directions Muskegon, MI 49441

  • Sales: (888) 637-9461
  • Service: (888) 639-9752
  • Parts: (877) 452-7889

Hours

  • Monday 9:00am-8:00pm
  • Tuesday 9:00am-6:00pm
  • Wednesday 9:00am-8:00pm
  • Thursday 9:00am-8:00pm
  • Friday 9:00am-6:00pm
  • Saturday 9:00am-3:00pm
  • Sunday Closed