ASE Blue Seal of Excellence

Preferred Collision Center is proud to be an ASE Blue Seal of Excellence Recognized Business

What does ASE Blue Seal of Excellence mean?

Recognition Defined:

Blue Seal of Excellence Recognition

1. Elite status attained by relentless commitment to excellence by having 75 percent of an establishment's personnel ASE Certified and one person certified in each area of service offered (desirable traits for demanding customers)

2. A recognition program for establishments striving to be the best, and willing to prove their commitment through annual renewal

3. A program designed to generate customer confidence due to a high percentage of ASE Certified, professional staff

ASE is well known for its industry-leading certification program for automotive professionals. ASE certification means that a person has passed tough, industry-developed exams. ASE Blue Seal of Excellence Recognition goes a step further by identifying those establishments which have a large percentage of certified professionals and a certified professional in each area of service offered. It's a commitment that earns only the best establishments the recognition to stand out from the crowd. Look for this benchmark of automotive excellence-Blue Seal of Excellence Recognition, only from ASE.

Why does the ASE Blue Seal of Excellence mean qualified collision repair?

Here at Preferred Collision Center in Muskegon over 75% of our technicians are at least ASE Certified and even ASE Master Technicians. We are proud of our commitment to excellence in auto repair professionalism and qualifications. The Blue Seal is only given to facilities that demonstrate very high level of commitment to training and credentials for their staff. Our qualifications make sure the top choice when you demand a professional and expert service technician servicing your vehicles.

What is ASE?

ASE stands for Institute for Automotive Service Excellence. ASE was founded in 1972 as a non-profit, independent organization dedicated to improving the quality of automotive service and repair through the voluntary testing and certification of automotive technicians. Today, more than 350,000 professionals are ASE certified.