Preferred Chrysler Dodge Jeep of Muskegon

2027 Ram ProMaster Cargo Van Buying Guide: Which Configuration Is Right for Your Business?

Ram ProMaster Cargo Van Buying Guide: Which Configuration Is Right for Your Business? — Preferred CDJR of Muskegon

Whether you’re starting a new business or just looking to take your existing company to the next level, shopping for a Ram ProMaster cargo van is one of the best decisions you can make. For one thing, classic Ram toughness comes standard in the ProMaster, including a 3.6L Pentastar® V6 engine across the lineup, along with strong towing and payload capabilities. Beyond that, a ProMaster is fully customizable to meet the precise needs of any business, not only through the work of an upfitter, but by taking advantage of its numerous trim levels and accessories.

However, between those decisions, and of course, the several chassis, roof and wheelbase options, the entire process can be daunting. That’s why the team at Preferred Chrysler Dodge Jeep Ram has assembled this guide, to help business owners across Muskegon and Western Michigan figure out which Ram ProMaster is best for them.

Let’s get started.


Ram ProMaster vs. Pickup Trucks

Before going any further, it’s worth examining why you should get a Ram ProMaster in the first place, especially if you have a truck that you’re already using as a work vehicle.

That’s a fair question, particularly since Ram offers the best pickup trucks on the market. However, just as in your business, this is a case of choosing the right tool for the job. Consider the following:

  • A van’s enclosed, and locked, space keeps your tools and equipment protected from both theft and the weather
  • Vans can be upfitted with custom shelving and storage, leading to a level of organization that simply isn’t possible in the bed of a truck
  • The large, flat surfaces on the sides of vans are ideal for your business’ branding, turning your vehicle into a rolling advertisement every time you’re on a job

Ram ProMaster 1500 vs. 2500 vs. 3500

The Ram ProMaster is split into three distinct sub-models, the 1500, 2500, and 3500. The differences between them are subtle, but primarily relate to payload and GVWR capacities, as well as available body configurations, so having a broad idea of your weight and volume needs can help provide a framework when selecting one.

Generally speaking, the 1500 has a lower weight capacity, but it’s also more agile and flexible, and can prove ideal in urban environments. The 2500 is the most popular configuration, and most residential-focused HVAC, plumbing, and electrician businesses will find everything they need there, as it offers plenty of capacity for water heaters, cable, and standard shelving. Heavy-duty operations may seek out the 3500, which offers the highest capacities, both in terms of weight and available space.

Ram ProMaster 1500 Ram ProMaster 2500 Ram ProMaster 3500
ProMaster 1500 ProMaster 2500 ProMaster 3500
Starting MSRP* $46,370 $50,665 $51,725
Purpose Light Duty Medium Duty Heavy Duty
Max. Payload 3,760-4,000 pounds 4,010-4,260 pounds 4,330-4,680 pounds
GVWR 8,550 pounds 8,900 pounds 9,350 pounds
Engine 3.6L Pentastar® V6 3.6L Pentastar® V6 3.6L Pentastar® V6
Transmission FWD FWD FWD
Max. Towing Capacity 6,910 pounds 6,800 pounds 6,700 pounds
Available Roof Heights Low, High Low, High Low, High, Super High
Available Wheelbase Lengths 118 inches, 136 inches 136 inches, 159 inches 136 inches, 159 inches, 159 inches extended

Ram ProMaster Wheelbase Lengths and Roof Heights

Though specific availability depends on whether you choose the 1500, 2500, or 3500 chassis, the Ram ProMaster comes in one of six wheelbase length/roof height combinations. Obviously, the longer the wheelbase and the higher the roof, the more overall cargo volume the van will include.

Wheelbase Length Roof Height Models Cargo Length Cargo Width Cargo Height Cargo Volume
118 inches Low 1500 105.1 inches 75.6 inches 65.4 inches 259 cubic feet
136 inches Low 1500, 2500, 3500 122.8 inches 75.6 inches 65.4 inches 304 cubic feet
136 inches High 2500, 3500 145.9 inches 75.6 inches 76.0 inches 420 cubic feet
159 inches extended High 3500 160.2 inches 75.6 inches 76.0 inches 463 cubic feet
159 inches extended Super High 3500 160.2 inches 75.6 inches 86.4 inches 524.0 cubic feet

Which Ram ProMaster Configuration Is Right for Your Business?

All of that might seem pretty overwhelming, so it might be helpful to take a step back and look at a couple of business use cases to offer a little bit of context.

Ram ProMaster for contractors

HVAC Technicians

In most cases, a residential HVAC van setup, including tools, refrigerant, spare parts, shelving, and storage runs between 1,200 and 1,800 pounds. With that in mind, even a well-stocked operation should be well within the abilities of the ProMaster 1500. However, the higher capacity vans might still be a consideration if carrying multiple system units. The 136-inch wheelbase is a popular pick for HVAC business, as is the high roof, which allows just about anyone to stand fully upright in the back.

Plumbers

Vans set up for plumbing businesses need to carry gas cylinders, including acetylene for soldering and nitrogen for pressure testing. These typically have to be stored upright, providing an important space consideration for those shopping for a Ram ProMaster. The cargo area also must be long enough to handle lengths of pipe, but well-organized enough to handle shelving and drawers for fittings and smaller parts. As with HVAC professionals, the 1500 or 2500 with a high roof is generally enough to meet most needs.

Ram ProMaster for delivery services

Delivery Services

Picking out the correct Ram ProMaster for deliveries can be a tricky balancing act. On one hand, a van with the largest volume and weight capacities can hold more packages (not to mention the shelving to organize them). On the other, navigating tight urban spaces and maximizing fuel efficiency might push a courier towards a shorter wheelbase for superior maneuverability, and a smaller overall vehicle body. There’s no universally-correct answer to the situation; carefully consider what you’re hauling and where before making a decision.

Mobile Offices

More and more, the demands of modern business have created a need for Ram ProMaster vans from an unlikely place: office workers, including sales teams, real estate professionals, healthcare workers, and event organizers. Building an office on the go in the back of a van improves productivity, enhances customer service, and maintains superior connectivity for things like presentations and strategy sessions. Generally speaking, weight isn’t much of a consideration when talking about office furniture and a couple of people, though these uses typically try to maximize the available space for comfort reasons.


Ram ProMaster cargo area

Upfitting and Customization Considerations

What makes the Ram ProMaster cargo van so popular is that once the size and weight needs have been determined, it can become anything that it needs to be — the cargo area is truly a blank canvas, ready to serve any type of business. That’s where qualified upfitters enter the picture, as they can install shelving, storage, and whatever else might be required for any sort of business. Working with them is when the ProMaster truly becomes yours.

You can also customize your ProMaster before it even gets to that point. Each ProMaster comes in one of three trim levels — the Tradesman, SLT, and SLT+ — allowing you to upgrade the cabin’s tech and comfort features to a point well beyond what might typically be expected out of a work van. Numerous other options, including items with both cosmetic and functional purposes, as well as nine available paint colors can both help you match your business’ branding and get your job done.


Shop Ram ProMaster and Commercial Inventory in Muskegon, MI

Ready to take a look at a Ram ProMaster? Still have questions? That’s okay! The team at Preferred CDJR is ready and able to assist you throughout the entire process. From discussing cargo needs to finding financing and, eventually, locating an upfitter, we’re with you every step of the way. Stop in or contact us today, and let’s get to work!


*MSRP excludes taxes, title, registration fees and $2,595 destination charge (Hawaii $2,645). Starting at price refers to the base model, optional equipment not included. A more expensive model may be shown. Pricing and offers may change at any time without notification. To get full pricing details, contact your dealer.